At this point in the 2020 game Iā€™m sure most of us have had our fair share of Zoom or FaceTime fails. Ā Since this way of working (and perhaps holiday-ing, dating, etc) is going nowhere any time soon I thought Iā€™d make this weekā€™s article on just that. Not the failing part of course (hopefully), but a few things Iā€™ve found have really helped me look more professional and put together in my digital environment. You wouldnā€™t host a work meeting in your bedroom, would you? Ā Donā€™t answer that.

 

I will say that with your best friends, parents, and the like, the following may not apply ā€” but on second thought, Ā we used to spend a lot of time making sure we were looking our best when weā€™d go out with friends or visit family, right? Be it for business or pleasure, the in-person presentation of ourselves has always played an important role in how others perceive us.

 

So, here are a few tips ahead of the holiday season that will make people on the other side of the video line feeling merry and brighter. Or at very least theyā€™ll be *more* impressed by the presentation of your digital self. ā€˜Cuz who doesnā€™t love a little dazzle around the holidays?

 

THE 10-TIP CHECKLIST:

 

1. Declutter that Background

This is the biggest miss I see with the biggest payoff when followed. And itā€™s easy. Ā Youā€™d be surprised how much a clean and minimal (not totally blank ā€” weā€™ll get to that) background can play in how people perceive you.

 

A table with a plant, a piece of art or two, or even a chair with a comfy throw blanket can work really nicely, especially if youā€™re not right up against your laptop and can create some visual depth. Make sure that added space behind you is tidied up though. If it looks like youā€™re in a college dorm, people may perceive you as a messy college kid and generally speaking (perhaps not always?) thatā€™s not the impression weā€™re after.

 

 

2. Donā€™t go Barren

I actually laughed out loud doing this example but Iā€™ve seen it so many times. Zooming with a blank white wall behind you tends to look like one of two things in my eyes ā€” an acting audition or a hostage video. 2020 has done enough to us already, we donā€™t need to add you (appearing to be) getting kidnapped to cap it off.

 

I also try to avoid wearing white shirts, especially when Iā€™ve got some good lighting (weā€™ll get to that, too) because the light tends to reflect and temporarily blind those who are looking at my screen.

 

 

3. Donā€™t go Busy

If ā€œdonā€™t go barrenā€ was the last tip, ā€œdonā€™t go busyā€ is an easy next one. We want to see that handsome face of yours, and when you wear busy patterns it tends to distract not only from you, but from what youā€™re saying as well. All Iā€™m thinking when I look at my example here is wow I wish I was at the beach in some flip flops right now.

 

Wear something thatā€™s ā€œon brandā€ for you. Solid colors are a safe bet, whether itā€™s a T-shirt for a casual call or a button-up for something more formal.

 

 

4. LIGHTS, Camera, Action

This is an easy tip, since thereā€™s often actually no lighting required aside from what naturally comes into your space. So if you can, crack those blinds and position yourself in front of a window. If you canā€™t, some of you may know I love my ring light, but thereā€™s no need to get that advanced here (most of the time).

 

Just make sure your light source, whatever it is, is directly on your face and coming from as close to eye level as you can get it. Lighting from above or your side will cast shadows across your face. Iā€™m not sure about you guys, but thatā€™s not my best look. Additionally, backlighting might be hot in a bar or nice restaurant, but when youā€™re on camera it tends to make you look like you are being interviewed on 20/20 as a fugitive in the Witness Protection Program (i.e. You will be seen mainly in silhouette).

 

Pro ring light tip: If youā€™re wearing glasses the circular light shape will be visible in both frames so try out a LumeCube if you want to go advanced with your on-camera lighting game.

 

 

5. Find Your Angle

Dare I say most of us know our angles at this point based on how many selfies we take? (No, itā€™s just me taking themā€¦). Ā Donā€™t be afraid to prop your laptop or phone up on a shoebox or raise your standing desk if youā€™ve got one. Iā€™d say most of us look better on camera at eye level or slightly above and a laptop sitting on a desk pointed upward is the exact opposite of that.

 

Thereā€™s no shame in my game; Iā€™ve used shoeboxes, side tables, even a recycling bin. The only one who knows whatā€™s out of camera frame is you, so if you look better in-frame for doing what you have to do then props to you. Just make try to find a comfortable distance to sit back from your screen. If you need to type something, sit forward and do what you need to do then get back on your ā€œmarkā€ as they say in showbiz (the x on the ground). We also donā€™t want people looking up our noses!

 


6. Donā€™t Forget Youā€™re on Camera

Oh and of course, donā€™t forget that just because you may not be the one speaking and in the center Zoom box, others can and may be watching and listening to you. That means those keyboard clicks if youā€™re multitasking (or messaging your friends) during a meeting or those eye rolls (if youā€™re really being yourself) can be heard and seen.

 

From all of the funny stories Iā€™ve heard, like being at the gym with music blasting and forgetting to mute yourself, this is the one people forget most. And while I love a good laugh, and an even better story, I hope after reading this or hearing them yourself this isnā€™t one you forget!

 

7. Know your Audience

Alright, so if I was Zooming with someone I was dating (lol ā€” me dating) or a good friend I would give this look a go. But a casual hoodie, unzipped or not, may not set the best tone in terms of people taking you seriously, since itā€™s something we often throw on instinctively just to be comfortable.

 

Iā€™m not sure about you guys, but people call me a lot of things, and when ā€œcomfortableā€ is one of them it makes me rethink a few things.

 

 

8. Be Careful who you Bring to Bed

Iā€™m laughing right now at this picture because it looks like Iā€™m actually about to shoot an ā€œadult videoā€ weā€™ll call it. So yea, unless thatā€™s your industry, be careful who you Zoom with in bed, or even just with your bed in-frame with.

 

When you see someone in or near their bed whatā€™s running across your mind? Whether itā€™s a pretty picture or a scary one itā€™s probably not whatever theyā€™re talking aboutā€¦

 

 

9. No, Donā€™t use the Digital Background

Weā€™d all love to be at the beach right now and thatā€™s the main problem when it comes to a digital background ā€” theyā€™re distracting. They also tend to reshape your head like a hologram every time you move, which is even more distracting (though, entertaining Iā€™ll admit).

 

Again, with friends and close family these rules may not apply ā€” maybe mom wants to see you on a beach and thinks itā€™s the most technologically advanced thing since sliced bread (do people still say that?). But, this is all about looking our best so when itā€™s time to stun, keep this tip in mind. We want your head to stay head-shaped!

 

 

10. Be Yourself!

Weā€™ve all been forced into this digitally-led environment and letā€™s face it ā€” it can be awkward, weird, and annoying at times. But, just because youā€™re behind a screen and on camera now, thereā€™s no reason to act any differently than we would in real life. Smile, laugh, and accept the awkwardness of it all because weā€™re all in it together.

 

That brings us to the end and the biggest tip of all: You will almost always get back the energy you put out. Zooming in BHL style is quite simply about being your best self in the digital world we now all live in. So smile and have some fun, because we canā€™t really go anywhere else right now!

 

Happy holidays and happy Zooming!